How it worksPrivate iPhone beta in November · public launch in December
How Ownerlane works: one conversation, from the first word to a live site.
You tell Nicobot what your business needs, in plain words. It plans the work, builds it, checks it and shows it to you privately. Nothing a customer can see goes live until you say yes.
- 01
Talk or type
Say what you need, in plain words. Send your logo and photos. Write in any of twelve languages and I follow you.
- 02
I plan
I restate the outcome, the steps and the cost before I start. You approve the plan, or change it.
- 03
I build
A repository, a database, the pages. Checked on phone, tablet and desktop before you see a thing.
- 04
You approve
A private preview link. Look at it the way your customers would. Say yes, or ask for changes.
- 05
Live on your domain
Two taps, because it can't be undone. I give you the exact records to add and check until it's really live.
Where you work with Nicobot
- The Ownerlane web app, on your computer or your phone's browser, by text.
- Telegram: the daily conversation in your pocket. Approve or say not now from the chat; everything is recorded in your account.
- The iPhone app (in beta): live voice and a live view of the build. In the web app and Telegram we work by text.
Write in any of twelve languages. Already planned it in ChatGPT or Claude? Paste the conversation and Nicobot starts from there; your first import is free.
Every job is sorted into a lane first
The lane decides whether Nicobot just does it, waits for you, or never acts on its own. More on the lanes and the safety lock.
Work nobody outside your business sees.
- Research and price comparisons
- Drafts for you to read
- Summaries of your enquiries
- Private previews of a build
Anything a customer will see.
- Replies to leads
- Social posts
- New pages and site changes
- Campaigns, tested in your own inbox first
Irreversible or public. You confirm it twice.
- Moving money in any direction
- Putting a site live
- Exporting customer data
- Deleting anything
Your tools, with exactly the permissions they need
Before you connect anything, Nicobot tells you what it can do with it and what it will never do. Keys are checked with the provider, then sealed; nobody at Ownerlane can read them.
GitHub
I open pull requests you approve. I never push to your default branch and never merge. You merge.
Vercel
I deploy previews and, when you say so, production. Variables are set one at a time, with your approval.
Stripe
I create payment links and see payments. I can't refund, pay out or move money. There's no operation for it.
Supabase
Migrations arrive as files in your repo, with row-level security on from the first table.
Your domain
I give you the exact A, CNAME and TXT records for wherever your domain lives, then check until it's live.
Campaigns go through Mailgun from Ownerlane's sending address, with your business name and your reply-to. Your first one can't go out until a test copy has landed in your inbox.
Social
LinkedIn, Facebook, Instagram and X. Every post waits for your yes, because customers will see it.
Telegram
The daily conversation, in your pocket. Approve or say not now from the chat; everything is recorded here.
What's available today, and what isn't
Nothing on this site is described as usable before it is.
| Feature | Status | Details |
|---|---|---|
| Builds a website: repository, database and pages, checked on phone, tablet and desktop | Available today | Private preview first; live on your own domain only after you confirm. |
| Captures enquiries and drafts a reply to each | Available today | Every reply waits for your approval (amber lane). |
| Customer list (CRM) and email campaigns | Available today | Sent through Mailgun from Ownerlane's sending address with your business name and reply-to; your first campaign must land in your own inbox as a test first. |
| Social posts to LinkedIn, Facebook, Instagram and X | Available today | Each post approved by you. |
| Text messages through your own Twilio account | Available today | Each send approved by you. |
| Booking page with a quote form (built for you) | Available today | A page Nicobot builds; Calendly can be connected. Ownerlane is not a scheduling product. |
| Approvals in the web app or the Telegram chat | Available today | Both are recorded in your Ownerlane account. |
| Import a plan from ChatGPT or Claude | Available today | Your first import is free. |
| Skills: teach Nicobot how your business works | Available today | Used from the next job. |
| Personal apps: replace software you rent with your own | Available today | Data and code export in one click. |
| Twelve languages | Available today | Write in any of them and Nicobot follows you. |
| Live voice and the live build view | In beta | iPhone app only, in private beta (November 2026). The web app and Telegram are text. |
| Memory notes and the overnight digest | Coming soon | Not available yet. |
| Answering inbound phone calls (AI receptionist) | Not offered | Ownerlane does not answer customer calls. |
| Review management | Not offered | Ownerlane does not collect or reply to reviews. |