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Ownerlane vs Durable
Durable and Ownerlane both use AI to get a small business online. Durable is a no-code website builder with AI tools and a built-in CRM, and it's available today. Ownerlane's assistant, Nicobot, builds your site as code you can export and holds anything a customer will see for your approval; it launches publicly in December 2026.
Last checked: 2026-10-20
| Ownerlane | Durable | |
|---|---|---|
| Price | Free plan (450 starter credits for 90 days, then 5 a month). Paid: Solo $49/month, Studio $149/month, Business $399/month. Pay yearly, get two months free (10× the monthly price). One credit is one cent of work. | Free plan ($0, 300 AI credits to try). Launch $25/month and Grow $49/month; the comparison table on their pricing page shows $22 and $41 a month with the yearly saving. |
| Available | Waitlist open now. Private iPhone beta in November 2026; public launch in December 2026. | Available today. |
| How the site is made | Built as code in a repository with a database; your data and code export in one click. | Durable describes itself as a "no code" solution with limited HTML customization. |
| Exporting the site's code | Yes, in one click. | Not listed on their pricing page. |
| Approvals before customers see anything | Approval-first: anything a customer will see waits for your yes; money, going live, exports and deletions need a two-step confirm. | Their pricing page lists AI agents "working on autopilot" and leads captured and replied to automatically; an approval step is not listed. |
| CRM | Customer list included on every plan, with email campaigns tested in your own inbox first. | Built-in CRM: up to 10 customers on Free, unlimited on paid plans. |
| Online booking | Nicobot can build a booking page with a quote form; Calendly can be connected. Not a scheduling product. | Unlimited booking synced to your calendar, custom intake questions and paid bookings on paid plans. |
| Reviews | Not offered. | Review requests by email and Google review replies are listed on paid plans. |
| Answering phone calls | Not offered: Ownerlane does not answer phone calls. | Not listed on their pricing page. |
| Custom domain | Live on your own domain; Nicobot gives you the exact records and checks until it's live. | Connect your own, or register one free (up to $20 on Launch, $40 credit on Grow). |
| Where you work | Web app and Telegram today; iPhone app in beta. | Web. |
Choose Durable if…
- You need a site live this month. Ownerlane's public launch is December 2026.
- You want online booking synced to your calendar, paid bookings, review requests or local directory listings built in.
- You want the lowest monthly price for a paid plan: Durable's Launch plan is $25 a month; Ownerlane's Solo is $49.
- You'd rather the AI act on its own than wait for your approval.
Choose Ownerlane if…
- You want to approve every reply, post and change before a customer sees it.
- You want the code: a real repository you can export and keep.
- You want one chat, including Telegram, to run the website, enquiries, campaigns and the small apps you'd otherwise rent.
Ownerlane's limits today: the public launch is in December 2026 and the waitlist is open now. The iPhone app, with live voice, is in private beta; the web app and Telegram work by text. Memory and the overnight digest are coming soon. Ownerlane does not answer phone calls for your business and does not manage reviews.
Sources
- Durable pricing (durable.com/pricing), checked 2026-10-20
Ownerlane's column comes from our pricing and feature list. Product names belong to their owners and are used only to identify them. Spotted something out of date? Tell us via the Help page and we'll correct it.